Joico Joiful Volumizing Shampoo has a gentle cleanser that washes away excess oils and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness.

• Fuller, thicker, bouncier hair

• 24-hour style retention

• Provides long-lasting humidity protection

• Instantly adds shine

• Rich lather gently yet thoroughly cleanses hair

• Adds instant lightweight body